Nicasio & Company Partners with Influencer & Rap Artist Word Life to Launch Exclusive ‘Facts is Facts Collection’
*Luxury Watch Brand Joins Forces with Puerto Rican Star to Create
Culturally Inspired Timepieces*
“At Trend Vibez, we’re always looking for ways to create partnerships that resonate with both influencers and their audiences,” said
- William Rivera co-Founder and CMO of Trend Vibez Agency.
**FOR IMMEDIATE RELEASE**
​
Newark, New Jersey Oct 17, 2024 (Issuewire.com) - Nicasio & Company Partners with Influencer & Rap Artist Word Life to Launch Exclusive ‘Facts is Facts Collection’ Luxury Watch Line
​
Luxury Watch Brand Joins Forces with Puerto Rican Star to Create Culturally-Inspired Timepieces
​
Nicasio & Company, the premier luxury watch brand headquartered in Newark, New Jersey, is thrilled to announce a highly anticipated collaboration with social media influencer and rap artist Word Life. Together, they will be launching the ‘Word Life’s - Facts is Facts Collection,’ an exclusive line of luxury watches that merges high-end fashion with Word Life’s urban and cultural influence.
Word Life, a proud Puerto Rican originally from The Bronx, has risen to fame as both a rap artist and a social media influencer, accumulating millions of views and a dedicated following. His journey from music to becoming a digital powerhouse has led him to collaborate with major brands like Premier Boxing Champions (PBC), New Era, Snipes USA, and WWE, while continuing to represent his Puerto Rican heritage with pride. Now, his personal brand expands into the luxury space with Nicasio & Company through this exciting new watch collection.
​
The ‘Facts is Facts Collection’ will feature a series of distinctive timepieces that reflect Word Life’s bold persona, blending urban aesthetics with Nicasio & Company’s renowned craftsmanship and attention to detail.
“This collaboration with Word Life is a significant milestone for our brand,” said Nico, CEO of Nicasio & Company. “Word Life’s passion for our culture and his ability to connect with audiences on a deep, personal level perfectly aligns with the spirit of Nicasio & Company. We’re excited to create a collection that captures his influence and cultural pride while delivering the timeless elegance our brand is known for.”
Word Life is represented by Trend Vibez Agency, a boutique advertising and influencer management firm based in Orlando, Florida. The agency, known for handling a portfolio of top-tier influencers, will work closely with Nicasio & Company to develop a targeted social media campaign designed to engage the Hispanic market. The campaign will leverage Trend Vibez’s expertise in digital marketing to create dynamic and culturally resonant content.
​
“At Trend Vibez, we’re always looking for ways to create partnerships that resonate with both influencers and their audiences,” said William Rivera co-Founder and CMO of Trend Vibez Agency. “This collaboration between Word Life and Nicasio & Company is special because it’s more than a product launch—it’s a celebration of culture, style, and luxury, brought to life through the powerful influence of Word Life.”
​
The ‘Facts is Facts Collection’ will launch later this year, accompanied by a multi-platform digital campaign. The campaign will feature Word Life in exclusive content that bridges the worlds of music, fashion, and culture, positioning the luxury watch line as a must-have accessory for those who appreciate high-quality craftsmanship and cultural authenticity.
​
​
"Nicasio & Company Partners with Trend Vibez Agency to Launch Major Campaign Targeting Hispanic Market"
*Luxury Watch Brand Taps into Agency’s Social Media Expertise to Reach New Audiences*
**FOR IMMEDIATE RELEASE**
​
**Nicasio & Company Partners with Trend Vibez Agency to Launch Major Campaign Targeting Hispanic Market**
​
*Luxury Watch Brand Taps into Agency’s Social Media Expertise to Reach New Audiences*
​
**Newark, NJ | Orlando, FL – October 16, 2024** – Nicasio & Company, a premier luxury watch brand based in Newark, New Jersey, is proud to announce a dynamic new partnership with Trend Vibez Agency, an Orlando-based advertising agency renowned for managing top-tier influencers and curating impactful digital campaigns. This collaboration marks a significant step for Nicasio & Company as it prepares to launch an innovative ad campaign specifically targeting the Hispanic market.
The strategic partnership aims to harness Trend Vibez Agency’s deep expertise in social media marketing and its connections with popular influencers to elevate Nicasio & Company’s presence in this key demographic. With its focus on lifestyle and luxury, the campaign will blend cultural relevance and trendsetting content to position Nicasio & Company as a go-to luxury brand within the Hispanic community.
“We’re excited to work with Trend Vibez Agency, a company that shares our passion for creativity and connecting with audiences in meaningful ways,” said Nico, CEO of Nicasio & Company. “This collaboration will enable us to create a campaign that resonates with the vibrant Hispanic market, blending our craftsmanship with the cultural values and trends that are important to this community.”
Trend Vibez Agency, with its strong track record in influencer marketing and digital advertising, brings a wealth of experience in helping brands authentically engage with diverse audiences. The agency manages a wide portfolio of influencers who are popular across social media platforms, making them an ideal partner for this major initiative.
“At Trend Vibez Agency, we believe in the power of influence and culture-driven marketing,” said Brad Conway co-Founder and CRO of Trend Vibez Agency. “Partnering with Nicasio & Company allows us to blend our expertise with their luxury brand heritage to create a campaign that not only speaks to the Hispanic market but also celebrates its values, diversity, and style.”
The upcoming campaign will include a mix of influencer collaborations, social media takeovers, and visually stunning content that highlights Nicasio & Company’s luxurious timepieces while paying homage to the rich cultural narratives within the Hispanic community.
Stay tuned for the official launch of the campaign in [insert date], and follow Nicasio & Company on social media for updates, exclusive content, and more.
**About Nicasio & Company**
Nicasio & Company is a Latino-owned, Newark-based luxury watch brand known for its precision, elegance, and commitment to craftsmanship. With a rich history of creating timeless pieces, the brand is dedicated to producing high-quality timepieces that cater to the discerning tastes of global luxury consumers. Additionally, is committed to Social Impact by dedicating 10% of all sales to create a corporate foundation. The Nicasio Foundation will provide competitive grants to grassroots organizations in Puerto Rico, The US, and Latin America that are working to address the root causes of hunger..
Featured In www.NYCTastemakers.com
FEATURED IN NYCTASTEMAKERS.COM
FEATURED IN NYCTASTEMAKERS.COM
In the News
